Commercial & Sales
Our commercial team is responsible for everything client-facing. This includes sales, partnerships, client operations and ABX.
Our commercial team is responsible for everything client-facing, aligning and applying our business strategy globally to current and potential clients. Our sales, partnerships, client operations and ABX teams work collaboratively to supply our clients with expert advice and data insights along with a consistent volume of high-quality customers.
For sales newbies, the sales academy combines one-to-one coaching from our sales leadership with inspiring classroom-based training and supported practical experience, covering every aspect of sales from how to close a deal, to how to maximise your existing client relationships.
81% of customers conduct research before buying online, but this figure increases in line with the value of the product. The partnerships team works to recruit trusted industry names into our MVF partnership network nurturing the relationship with them and driving revenue and monetisation for their brand.
Account Based Experience (ABX) drives revenue for MVF. The team creates content, manages the MVF website, runs digital and traditional ad campaigns, hosts events and utilises personalisation and cutting-edge technology to enable high-value sales conversations in line with the wider business strategy.